Does your star sign really dictate your perfect match?

Three months into the launch of Smoochers.net and we're seeing more and more smoochers joining us every day.

Interestingly, one of our most popular areas on the site is our Star Sign Compatibility section, giving you a overview of each zodiac sign, and which star sign matches best with which. Judging by the sheer volume of visitors we see to this feature, it seems that belief and superstition is still strong and healthy in what many would view a very cynical world. So is there any basis to this belief in compatibility based on what time of year you are born?

Well, from a purely personal point of view, I can tell you that as a Pisces, my most compatible star signs are Capricorn, Cancer and Scorpio, and given my last three long-term relationships have all sat within these zodiac signs, it all seems to stack up at least for me. In fact, my new beau, and absolute love of my life is a Capricorn, and we are complete and utter, utter soulmates.

Coincidence? Maybe. Pure chance? Quite possibly. But whatever the stone cold facts are, astrology is not just a passing fad; it's been practised for centuries, and even scientific research seems to point to there being 'something' to it.

But regardless of the facts, aren't scientists and sceptics missing the point here? Even if there really is no hard evidence proving that astrology works, does it really matter? I, like millions of others, use their daily horoscope as just another voice in their daily internal debate between choices or decisions. Sometimes, when there really is no right of wrong answer, isn't a horoscope a lot more valid than a toss of a coin, or a magic 8 ball?

Whatever you are; believer or sceptic, just do one thing for me - take a couple of minutes to check out your star sign compatibility chart and let us know whether the love of your life's star sign matches or contradicts your profile. In the small survey we've done (OK, we asked around the office!), the 'evidence' has been pretty convincing but we'd we'd love to know your thoughts too.

Three Rules of Romance

OK, so this isn't the Holy Grail of winning the heart and mind of someone forever, but there are a few certain rules you should apply to your relationship - most of them are common sense, but like so many things, it's usually the obvious things we forget about.

1. NEVER take your loved one for granted.

Sounds obvious, doesn't it? But how many times have you just assumed your loved one will be happy to go along with what you want to do, or go where you want to go? If they love you, chances are they won't complain but you could be building up some resentment here...

2. NEVER stop trying
We've all done it; you're six months into a relationship with the love of your life and you fall into the next stage of a relationship - The regular routine... It's easy to do and is a follow on from Rule 1. If this relationship is worth it, you need to work at it. Little love notes, surprise gifts, tickets to something your honey said they'd love to see a while back - these are the little things that can show your lover how very special they are to you.

3. Listen and Learn
OK, so you're 6 months into a relationship and you think you know everything there is to about your honey. You really don't! You could be perfect soulmates and have the ability to second guess pretty much anything your lover needs or wants. But even the most 'set-in-their-way' person change over time, and only by really listening to sweetheart can you pick up on this.

The Smoochers Blog Begins

So the site is starting to come together, traffic is flowing, now it's time to move to the next phase: The Smoochers Blog, and here it is.